“PUT IT ONG” is an unapologetically bold entrance into Yeat’s Dangerous Summer era.
Directed by the celebrated Cole Bennett and produced under the Lyrical Lemonade banner, the video for “PUT IT ONG” is an off-kilter carnival ride—from start to finish. Vibrant visuals, clown-faced ballerinas, and foggy, moonlit landscapes set the tone for the explosive introduction of Yeat’s latest era.
The video opens with ballerinas sporting clown makeup dancing in an empty fairground. Yeat then runs the show—cruising rollercoasters with them, firing a pop‑gun for carnival prizes, and even dragging one ballerina into a dunk tank. The imagery is surreal; at times jocular, at times ominous, creating a disorienting but compelling aesthetic.
Peep the video and stream Yeat’s new EP DANGEROUS SUMMER out now.